ASL Vets Limited
Cookie and Tracking Technology Policy
This Cookie Policy explains how ASL Vets Limited (“we”, “us”, “our”) uses cookies and similar tracking technologies on our website, www.aslvets.co.uk (the “Website”). Please read it alongside our Privacy Policy, which explains more generally how we collect, store, use and share personal data, your rights, and how to contact us or the UK Information Commissioner's Office (ICO).
Our registered office is 5 The Pantiles, Billericay, Essex, CM12 0UA. We also operate from ASL Vets Wickford.
2. What are cookies?Cookies are small text files stored on your device when you visit a website. They let a website recognise your device and remember information about your visit — for example, so that a booking or contact form works correctly, or so we can understand which pages are most useful to visitors. Some cookies identify you or your device; others collect anonymised, aggregated statistics.
3. Types of cookies we use- Essential cookies: required for the Website to function — for example, enabling our appointment and contact forms to work and keeping the site secure.
- Performance cookies: help us understand how visitors use the Website, such as which pages (for example our services or emergency care pages) are viewed most, so we can improve it.
- Functionality cookies: remember your preferences to give you a more personalised experience.
- Targeting/marketing cookies: used to show relevant advertising and measure the effectiveness of our marketing, including pixels that help us understand engagement with our campaigns.
The table below sets out the cookies and tracking technologies used on our Website, based on our most recent technical review. We review this list periodically to keep it accurate.
| Name / tool | Provider | Purpose | Category | Typical duration |
|---|---|---|---|---|
| _ga, _ga_* | Google Analytics (GA4) | Distinguishes visitors and measures website usage | Performance | Up to 2 years |
| _gcl_au / Google Ads tags | Google Ads | Measures the effectiveness of our advertising campaigns | Targeting/marketing | Up to 90 days |
| _fbp / Meta Pixel | Meta (Facebook) | Measures the effectiveness of our Facebook/Instagram advertising | Targeting/marketing | Up to 90 days |
| WordPress/session cookies | aslvets.co.uk (first party) | Keeps the website and contact/booking forms working correctly | Essential | Session, or up to 1 year |
- to operate and secure the Website;
- to enable features such as our contact and booking forms;
- to analyse traffic and understand how visitors use the site;
- to deliver and measure marketing and advertising, where you have consented; and
- to help prevent fraud and misuse of the Website.
We comply with the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR). These require that:
- we obtain your consent before placing non-essential cookies (such as performance, functionality or targeting/marketing cookies) on your device — essential cookies do not require consent;
- you are told clearly what cookies are used, for what purpose, and how to manage them; and
- any personal data collected through cookies is processed lawfully, fairly and transparently.
When you first visit our Website, a banner asks you to accept or manage your cookie preferences. Non-essential cookies are only set once you have made a choice. You can change your mind at any time using the cookie preferences link in our website footer, or through your browser settings — see section 8.
7. If you decline non-essential cookiesIf you decline certain categories of cookies, some Website features may work differently — for example, we won't be able to measure how you found us or show you tailored advertising. Declining cookies does not affect your ability to contact us, book an appointment, or use any core service.
8. Managing cookies through your browser- Google Chrome: Settings > Privacy and Security > Cookies and other site data.
- Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data.
- Safari: Preferences > Privacy > Manage Website Data.
- Microsoft Edge: Settings > Cookies and site permissions.
For more general guidance, visit aboutcookies.org
or
To opt out of Google Analytics tracking across all websites, visit Google's Analytics opt-out page.
9. Third-party linksOur Website may link to third-party platforms (for example, our social media pages). These sites may set their own cookies, subject to their own policies — we encourage you to review these separately.
10. Changes to this policyWe may update this Cookie Policy from time to time; changes will be posted here with an updated date.
11. Contact usBy post: ASL Vets Limited, 5 The Pantiles, Billericay, Essex, CM12 0UA.
By email: info@aslvets.co.uk.